Reports & Analytics
↑ 14.2%
$284,750
Total Revenue
↑ 8.7%
156
Total Bookings
↑ 3.1%
$1,825
Avg. Order Value
↑ 5.4%
68%
Conversion Rate
📈 Revenue Trend
🎯 Revenue by Category
🔗 Lead Sources
🏆 Top Clients
View All →
🚚 Operations
On-Time Delivery Rate96.3%
Avg. Setup Time2h 15m
Return Damage Rate2.1%
Driver Utilization84%
📦 Inventory
Total Items1,431
Utilization Rate72%
Items in Maintenance23
Avg. Revenue/Item$199
💬 Communications
Total Calls (30d)347
Avg. Response Time14 min
Emails Sent512
SMS Messages283
↑ 14.2%
$284,750
Revenue
↑ 22%
231
Leads
↑ 5.4%
68%
Close Rate
↑ 3.1%
$1,825
Avg. Deal
↑ 2d
18 days
Avg. Close Time
🏗️ Sales Funnel
💰 Pipeline Value by Stage
📊 Lead Source ROI
| Source | Leads | Closed | Rate | Revenue | Cost/Lead |
|---|---|---|---|---|---|
| Website | 87 | 62 | 71% | $112,400 | $12 |
| Referral | 54 | 45 | 83% | $89,250 | $0 |
| The Knot | 42 | 24 | 57% | $42,600 | $85 |
| 31 | 16 | 52% | $28,100 | $45 | |
| Walk-In | 17 | 9 | 53% | $12,400 | $0 |
| Total | 231 | 156 | 68% | $284,750 | $24 |
👥 Team Performance
| Salesperson | Leads | Closed | Rate | Revenue |
|---|---|---|---|---|
MF Marlene F |
98 | 72 | 73% | $142,380 |
SK Sarah K |
75 | 49 | 65% | $86,240 |
JD John D |
58 | 35 | 60% | $56,130 |
Revenue Breakdown
Marlene 50%
Sarah 30%
John 20%
📅 Monthly Comparison
1,431
Total Items
1,024
Available
384
Checked Out
23
In Maintenance
8
Low Stock Alerts
📊 Utilization by Category
🎯 Inventory Status
🏆 Top Performing Items
By Revenue
📉 Underperforming Items
Consider Retiring
| Item | Rentals | Revenue | Util. % | Action |
|---|---|---|---|---|
| Silver Ice Bucket | 3 | $45 | 4% | Sell |
| Bamboo Room Divider | 5 | $125 | 7% | Sell |
| Vintage Typewriter | 4 | $100 | 5% | Review |
| Copper Arch (Small) | 6 | $270 | 8% | Keep |
| Brass Telescope | 2 | $60 | 3% | Sell |
🔥 Rental Demand Heatmap
Bookings by Day of Week & Month
↑ 14.2%
$284,750
Gross Revenue
↑ 6.1%
$87,420
Total Expenses
↑ 18.3%
$197,330
Net Profit
↑ $2,400
$18,645
Outstanding AR
💵 Revenue vs Expenses
📊 Profit Margin
69.3%
Net Profit Margin
Gross Margin82.1%
Operating Margin71.5%
EBITDA$204,150
Cost of Goods$50,920
Operating Expenses$36,500
📋 Accounts Receivable Aging
| Client | Amount | Age | Status |
|---|---|---|---|
| Loading... | |||
Aging Summary
Current
1-14 Days
15-30 Days
31-60 Days
90+ Days
💳 Expense Breakdown
Vehicle Fuel & Maintenance$14,200
Insurance$8,400
Warehouse Rent$18,000
Labor (Drivers/Setup)$28,320
Repairs & Replacements$9,850
Marketing & Ads$5,650
Software & Tools$3,000
💎 Deposit Collection Tracking
$126,400
Deposits Collected
$34,200
Deposits Pending
$8,750
Deposits Overdue
$126,400 collected
$169,350 total expected
↑ 1.2%
96.3%
On-Time Rate
342
Jobs Completed
↓ 12min
2h 15m
Avg. Setup Time
2.1%
Damage Rate
4.9
Client Rating
👤 Driver Performance
| Driver | Jobs | On-Time | Damage | Rating | Util. |
|---|---|---|---|---|---|
| Loading... | |||||
🚛 Vehicle Utilization
📅 Jobs by Day of Week
⏰ Delivery Windows
⚠️ Recent Issues & Incidents
Last 30 days
| Date | Type | Description | Project | Driver | Status |
|---|---|---|---|---|---|
| Loading... | |||||
📥 Return Checklist Stats
Based on selected date range
—
Items Checked
—
Clean
—
Dirty
—
Damaged
—
Missing
Most Damaged Items
| Item | Count | Cost |
|---|---|---|
| Loading... | ||
Clients with Most Issues
| Client | Issues | Cost |
|---|---|---|
| Loading... | ||
Issue Types Breakdown
Total Cleaning Fees: $0
Total Repair Costs: $0
Total Charged to Clients: $0